Bloomberg Businessweek changes logo for Twitter IPO cover

November 7, 2013
Category: Uncategorized

The cover originally looked like the New Yorker’s Eustace Tilley mascot, but with a bird for a head, the magazine explains in a “cover trail” feature. But lawyers were “not into it,” and the next step was to “pretend it’s 1920, when people were full of class and sophistication, and we imagine we’re Henry Luce doing a cover about bird fancying or something.”