November 19, 2013

When a newsroom makes a big mistake, it’s a sign that something in its newsgathering process went awry. With trust between journalists and the audience they serve so fragile, it’s crucial that newsrooms take significant and swift action after major mistakes.

In this chat, we’ll talk about what CBS could do after significant doubts emerged about the veracity of a source used in its 60 Minutes’ story on the U.S. compound attack in Benghazi.

Keep reading to explore how corrections and clarifications can be among the best tools (in addition to accuracy) for establishing and maintaining audience trust.

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Kelly McBride is a writer, teacher and one of the country’s leading voices when it comes to media ethics. She has been on the faculty…
Kelly McBride

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