September 5, 2013

Ad Age

Michael Sebastian’s story about Mail Online, the Internet home of Britain’s Daily Mail, is filled with fascinating stuff: The site gets most of its advertising from U.K. businesses, for instance, and it has no plans for a Stateside print edition. But perhaps most interesting is when Sebastian asks Mail Online about a story it ran based on an Ad Age poll that didn’t exist.

“The story created significant buzz — it inspired The Huffington Post to create a slideshow — despite the lack of an available Ad Age story to link back to,” Sebastian writes.

“When you publish more than 600 stories a day it’s not completely out of the realm of possibility that something like that happens,” Sean O’Neal, Mail Online’s global chief marketing officer, told Sebastian. “We’re quite proud of the overall site.”

Related: Daily Mail rips off article full of stories it already covered | Mail Online expands, has bigger audience in U.S. than in U.K.

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Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at and managing editor of Washington City…
Andrew Beaujon

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