December 12, 2013

New York Post

Martha Stewart Living Omnimedia is expected to fire 100 employees on Thursday, Keith Kelly reported in the New York Post, calling the move “a massive downsizing that is expected to hit the flagship magazine particularly hard.”

Kelly writes that stock prices for the company, once more than $37 a share, opened Thursday at less than $3.

The speculation is that media is going to be deemphasized as the company concentrates more and more on its licensing and products line.

In October, Stewart cast her critical eye on bloggers, Poynter reported.

“Who are these bloggers? They’re not trained editors at Vogue magazine,” she told Stephanie Ruhle (on Bloomberg TV.) “Bloggers create kind of a popularity, but they are not the experts and we have to understand that.”

Meanwhile, Stewart herself apparently spent the morning counting buds on her “Martha” orchid.


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Kristen Hare teaches local journalists the critical skills they need to serve and cover their communities as Poynter's local news faculty member. Before joining faculty…
Kristen Hare

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