December 2, 2013

New York | The New York Times

New York Magazine announced Monday that it plans to publish biweekly beginning in March. The magazine will add 20 percent more editorial content, according to a press release, more visuals, and more on Hollywood, fashion, sex and business.

David Carr writes in The New York Times that the brand itself, and the quality reporting and writing inside, remain strong. But this year, “the magazine is down 9.2 percent in ad pages compared with the same period last year, which was miserable as well.”

The cut in frequency will yield about $3.5 million in savings, which will then be invested in faster-growing digital efforts. No layoffs are foreseen — 15 people will be added to beef up online content and sales, which is where a formerly local publication can reach for sustenance nationally.

The less-frequent print edition will offer content from the online version’s fashion site the Cut, more on the political “scene”, an Instagram channel offering “an uncut feed of the best celebrity photography of the day” and a new blog called “The Science of Us,” (for now,) according to the press release, as well as several other verticals with pumped up content.

Keith J. Kelly reported in October that New York was considering such a move.

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Kristen Hare covers the people and business of local news and is the editor of Locally at Poynter. She previously worked as a staff writer…
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