Building on Storyful’s skill in finding verified news amidst the noise of social media, News Corp will use its own global scale, robust digital presence and advertising expertise to enhance and expand Storyful’s video products and services for newsrooms, advertising agencies and brands. News Corp will also utilize Storyful’s tools to help drive engagement and revenue across News Corp’s businesses.
Among the services Storyful provides clients is verifying news online. “Fakery has caught up to real-time, in the same way that true content is real-time,” Storyful Executive Editor David Clinch told Steve Myers back in 2011. Joe Galvin recently wrote about some of the debunking jobs Storyful did this year.
Storyful’s Markham Nolan demonstrated how Storyful approaches news in a 2012 TED talk:
Mark Little and Clinch will continue to manage Storyful. “Storyful will continue to operate as a stand-alone organisation from our headquarters in Dublin,” Little writes in a blog post.
We will continue to serve the world’s leading news organisations (with more resources and focus). And we will work with brands, advertisers, non-profits and other organizations to help them realize the full potential of verified video and other online content.