October 23, 2013

SpinMedia is making “a number of structural adjustments” that will result in layoffs, new CEO Dale Strang told staffers in a memo Wednesday.

“As you can expect, some of these changes involve personnel reductions,” Strang said. Management will be “communicating those changes” in meetings today. The company’s namesake publication (where I used to work) is losing several staffers. Strang mentions no specific number of layoffs. In addition to Spin, SpinMedia owns or sells ads for quite a few publications, including Vibe, The Frisky and Celebuzz.

In an email, company spokesperson Julia Walker told Poynter that while SpinMedia is “always looking for growth, we recognize that we need to do so efficiently in order to truly scale our company.”

We’re taking steps that reflect that focus—we’re converting select sites from the SpinMedia collection from wholly-owned to partnerships, consolidating some of our back office functions and streamlining various other parts of our organization. These steps involve personnel adjustments, which are never easy but we know that in an opportunity-rich environment, we need to constantly refine and adjust our operation in order to be our competitive best.

Strang’s memo:

Hi all,

We’ve been working now for several weeks on a number of structural adjustments we’re planning to make at SpinMedia, and we are ready to share those with all of you today.

As you can expect, some of these changes involve personnel reductions. These are never easy, but we’ve tried hard to make sure these tough decisions are done with our business’ best interest in mind. We will be communicating those changes during various meetings this morning, and we’ll have an all-hands later in the day to discuss.



Strang became the company’s CEO in September, replacing Steve Hansen. SpinMedia named A.J. Daulerio its editorial director in August.

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Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City…
Andrew Beaujon

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