October 15, 2013

The first edition of The International New York Times appeared Tuesday. It replaces the International Herald Tribune. In a letter to readers on the front page, Times Publisher Arthur O. Sulzberger Jr. says his father “had the vision to make The Times a national newspaper in 1980.”

With today’s action, we are creating a single, unified global media brand, which will allow us to expand our digital hubs, grow our editorial team, add more international voices in news and opinion, and increase the coverage provided by some of our best writers from around the globe.

And so, another brand name in the fast-dwindling annals of print journalism has embraced its extinction,” a cheery note in the English language France 24 says.

“Right now, about 10 percent of our digital subscribers are outside of the United States — but about 25 or 30 percent of our digital audience comes from outside the United States,” International New York Times Europe editor Richard W. Stevenson told the Associated Press. “Right there, in the gap between people who are subscribers, and regular visitors to our site, there’s an opportunity.”

Nonsubscribers will be able to read 10 articles per month free, Sulzberger’s letter says. The Times this week will offer free access to its content on all digital platforms, including mobile, to celebrate the new edition.

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Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at TBD.com and managing editor of Washington City…
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