Washington Post polls on paywall as Boston Globe adjusts its meter

February 8, 2013
Category: Uncategorized

Washington Business Journal | Nieman
Someone who took an email survey tells Michael Neibauer The Washington Post asked about several potential paywall plans:

There were three options, say the recipient — seven-day delivery and unlimited Web access for $24.95 a month, unlimited Web access without a print subscription for $14.95 a month, and Sunday delivery plus unlimited Web access for $7.95 a month.

Post spokesperson Kris Coratti told Neibauer the survey “is part of our regular market research — we routinely ask readers about many potential new products and pricing.”

The Washington Post is reportedly considering installing a paywall of some sort this year.

Meanwhile, The Boston Globe is adjusting its paywall, Dan Kennedy reports. The Globe “started limiting social media sharing to only two free links a month,” Kennedy writes. “We have been trying to find the right balance between the free-sharing culture of the Internet and paid access to premium Globe content,” Globe spokesperson Ellen Clegg tells Kennedy.

The New York Times Co., which owns the Globe, said yesterday the Globe has “approximately 28,000” digital subscribers. On a call with investors Thursday, Times Co. CFO Jim Follo described the Globe’s growth as “steady.” “We don’t see that trajectory changing dramatically,” he said, adding its digital subscriptions were “clearly not as impactful to that business” as they are to The New York Times.

Previously: At New York Times, 65% of digital-only subscribers are ‘entirely new’ | The case for paywalls: Gannett gains while Digital First experiments | Why The Washington Post should (and should not) introduce a paywall


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