May 7, 2014

Wednesday’s South Florida Sun Sentinel sports an eye-popping ad on its front page: “I’m ready. Are you?” it asks next to a woman fixing a sultry gaze at the camera. “When you come to our clinic you get FIRM,” Maxim Men’s Clinic promises.

Asked whether the paper had had any reaction to the ad from readers, Publisher and CEO Howard Greenberg told Poynter in an email, “I have gotten zero.”

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Andrew Beaujon reported on the media for Poynter from 2012 to 2015. He was previously arts editor at and managing editor of Washington City…
Andrew Beaujon

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