Jim Brady’s new local-news startup, Billy Penn, launched Wednesday, carrying a note saying its site is still in beta.
Although the site debuted Wednesday, Billy Penn has been building a following on email and social media in advance of the launch. The news organization has been on Twitter and Facebook for a couple months and has been delivering a weekday newsletter to subscribers for the past five weeks, according to an introductory letter from Billy Penn Editor Chris Krewson and Brady.
The letter also lays out a few fundamental guiding principles for the site. Among them: the staff will link out to stories rather than over-aggregating the work of others; the site will allow audience members to track specific stories using a “follow” button that will send out relevant email alerts; and that it will eschew comments for the time being (“It’s our opinion that interaction is moving into a ‘post-comments’ period”). The site’s advertising section notes that Billy Penn will offer native advertising as well as “in moment” ads and themed sponsorships.
This is Brady’s second attempt at starting up a local news site in a large metropolitan city. He presided over the creation of TBD in 2010, but that venture did not last very long.