Time Inc. has named Callie Schweitzer its editorial director for audience strategy, Time Managing Editor Nancy Gibbs and Time Inc. EVP Todd Larsen tell staffers in a memo (below).
Schweitzer joined Time last August after hitches at Vox Media and Talking Points Memo. In her new role she’ll “continue to oversee the social team, editorial technology, content partnerships and newsletters at TIME while working on a variety of digital initiatives at the corporate level,” the memo says.
We are delighted to announce that Callie Schweitzer has been named Editorial Director, Audience Strategy for TIME and Time Inc.
In a remarkably short time, Callie has come to play a unique role across departments, and, increasingly, across brands at Time Inc. Though based in TIME editorial, she has from almost day one worked with executives and editors throughout the company to help identify new digital opportunities and expand our existing audiences.
This promotion for Callie formalizes that role. She will continue to oversee the social team, editorial technology, content partnerships and newsletters at TIME while working on a variety of digital initiatives at the corporate level. She will have a dual report to Time Inc. Chief Content Officer Norman Pearlstine and to Time.com Managing Editor Edward Felsenthal.
Since joining TIME last year, Callie has been a key leader on the team driving the expansion of Time.com. In overseeing the social team, she has led the site to a record 20 million monthly social referrals, a 227% increase over last year. TIME’s combined social followings now exceed 20 million, the largest at Time Inc. Its daily newsletter, The Brief, has more than 600,000 subscribers with open rates averaging 40%, nearly twice the industry average.
Prior to joining Time Inc., Callie was Director of Marketing and Communications at Vox Media, publisher of The Verge, SB Nation and Polygon. There, she helped introduce and launch Polygon, the video game vertical, and Vox Creative, an in-house creative services wing. Before that, Callie was Deputy Publisher of Talking Points Memo, responsible for mobile, video and content partnerships and increasing audience growth. She has written for a variety of outlets. Named two years in a row as one of Forbes‘ 30 Under 30 in Media, Callie is a Summa Cum Laude graduate of USC’s Annenberg School for Communication and Journalism—and was for two summers an intern at People.
Please join us in wishing Callie every success in her new role.
Nancy and Todd