November 10, 2014

Joyce MacDonald, National Public Media’s interim president and CEO, has left to become vice president of journalism at the Corporation for Public Broadcasting, according to a memo from NPR CEO Jarl Mohn.

In July, MacDonald moved from NPR to become CEO of National Public Media, which sells corporate sponsorships for NPR, PBS and WGBH. She was previously chief of staff to former NPR president and CEO Gary Knell, according to the memo. She was also vice president of member partnership at NPR, where she helped launch projects including StateImpact, Argo, NPR Music and NPR Digital Services.

As vice president of journalism at the CPB, MacDonald will “advocate for the critically important work of local journalism throughout the system and across all platforms,” according to the memo.

MacDonald has been succeeded by Bryan Moffett, who was previously vice president for digital strategy and sponsorship operations for National Public Media, said Isabel Lara, media relations director for NPR. His replacement hasn’t been determined.

Here’s the memo:

Dear Colleagues,

I’m writing to share that Joyce MacDonald, who has been serving as Interim President and CEO of National Public Media, has accepted an important opportunity with the Corporation for Public Broadcasting: Vice President of Journalism. In this role, Joyce will be able to amplify what she has done so exceptionally for so many years, advocate for the critically important work of local journalism throughout the system and across all platforms. Her collaborative work on behalf of NPR, our Member Stations, and our audiences has only just begun.

“I am very grateful for the unique opportunity NPR has given me to be on the front lines of delivering on our mission to provide high quality national and local public service journalism. I look forward to continuing this important work on behalf of the American public at CPB,” says Joyce.

As many of you know, Joyce has been a trusted colleague, strong leader, and partner to those throughout our organization and among our Member Stations.

She joined NPR in 1999 as Manager of Program Marketing and envisioned and led the expansion of the division’s scope to become primary contacts and collaborators for and with Member Stations. After several promotions, she was named VP of Member Partnership, and served NPR and Member Stations in that role for six years. Joyce developed close working ties with news, programming, and digital leadership, resulting in regular consultation on coverage, program and product launch plans, and partnership on design and launch of collaborative initiatives such as StateImpact, Argo, NPR Music, and NPR Digital Services. For two years she served as Chief of Staff and was a key advisor to and ambassador for NPR President/CEO Gary Knell. In January of this year, Joyce stepped in to work closely with NPM leadership, and was assigned to the interim President/CEO role in July.

Please reach out to thank her for her past – and future – support of NPR.

We will continue our search process for our next leader of NPM, a process that began several months ago and has already brought strong candidates into the pipeline. After internal discussions about the future needs of the organization, I have also joined with our NPM partners PBS and WGBH to create a new General Manager position in NPM that will support our revenue growth strategy, and in partnership with the NPM CEO, be accountable for directing and overseeing day-to-day corporate underwriting operations. The General Manager also is charged with continually innovating all of the underwriting opportunities we present to corporate brands that support our mission.

I’m pleased to announce the promotion of NPM Vice President for Digital Strategy and Sponsorship Operations Bryan Moffett into this role. Bryan will also assume the duties of Interim CEO and will join the search committee. All non-sales functions in NPM will report to the General Manager. To help streamline reporting and focus on sales in the interim, the NPR Network sales team will report into Scott Davis, VP of Network Sales. David Prince, Director of PBS Digital Sales, will report to David Zellhart, SVP of Regional Sales.

Bryan brings unique credentials to his new position. As Vice President of Digital Strategy and Sponsorship Operations of NPM since June 2010, he manages the strategy and operational side of the NPR and PBS digital businesses, and is very familiar with sponsorships across all platforms. Bryan has been responsible for creating sponsorship opportunities in all of the NPR and PBS digital distribution platforms. On the station front, he built Public Media Interactive (PMI), NPM’s service that has helped dozens of NPR and PBS stations move into digital sponsorship. PMI includes a remnant banner network which distributes nearly half a million dollars to stations each year, and also provides digital sponsorship trafficking services to more than a dozen NPR and PBS member stations. In recent years, he’s been involved in helping set strategy for all NPM business lines.

Bryan joined the organization in 2005 as a Digital Media marketing analyst for NPR and was responsible for managing relationships with content partners and supported building traffic and audience. Prior to joining NPR, Bryan managed editorial publications and digital and IT infrastructure in radio, television, and print publications for over 10 years. In 1995, he began his career at the then Radio-Television News Directors Association as managing editor, producing the industry trade magazine, Communicator. He later served as editorial director. Bryan also spent several years working at Franklin Management Company as the chief technical officer, where he developed and supported software for associations and nonprofits. He brings a unique mix of business, technical and journalism skills to this new role at NPM.

Please join me in saying “we’ll see you soon and often” to Joyce and in congratulating Bryan on this new stage in his career.


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Benjamin Mullin is the managing editor of He previously reported for Poynter as a staff writer, Google Journalism Fellow and Naughton Fellow, covering journalism…
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