July 14, 2015

On Tuesday, BuzzFeed launched new Twitter, Facebook and Instagram accounts called Cocoa Butter. In a staff memo shared with Poynter, BuzzFeed’s Heben Nigatu, co-host of the podcast “Another Round,” wrote about Cocoa Butter’s start and focus:

Hey y’all!

I wanted to let you know about a new distributed project called Cocoa Butter. As you may know, Cocoa Butter is already an internal lab started by Tracy Clayton that focuses on making fun stuff for and about brown folks. Or as I’ve been explaining to people, it’s for anyone who feels a ~spiritual~ connection to cocoa butter 🙂 We have a lot of fun talking about everything and nothing together, and we want to extend that conversation to the public.

Under the umbrella of the social and distributed teams, Cocoa Butter’s accounts will be where you can catch up on everything from Beyonce’s latest wig snatch to Uncle Denzel to #BlackLivesMatter. We’ll be sharing and re-promoting relevant material from every division of BuzzFeed.com (including News, Life, Buzz, and BFMP) and from all over the internet. Our goal is to inform and delight an underrepresented audience through social channels, and to be an additional place where amazing work being done across editorial can be enjoyed. We’ll also be making our own original distributed-first content in the same playful vein as the great work BFF has been doing, and would love to work with folks across teams on that as well.

For now, we’re focusing on on Facebook, Instagram, and Twitter (follow us!). Our core social team consists of me, Tracy Clayton, Kevin Smith and Sylvia Obell. If you’ve made or see any cool stuff on BuzzFeed or elsewhere on the internet that you think would be a good fit, please feel free to send it to CocoaButterQueue@ for consideration.

And as a reminder, everyone is invited to join the cocoa butter lab (the open slack is ‘cocoabutterops’) or the listerv (CocoaButterOps@) if you’re interested in making or sharing Cocoa Butter relevant stuff!

BuzzFeed’s Tracy Clayton, also a co-host of “Another Round,” tweeted more about the account.

Previously: 5 times journalists should have been listening to BuzzFeed’s podcast ‘Another Round’

Support high-integrity, independent journalism that serves democracy. Make a gift to Poynter today. The Poynter Institute is a nonpartisan, nonprofit organization, and your gift helps us make good journalism better.
Kristen Hare teaches local journalists the critical skills they need to serve and cover their communities as Poynter's local news faculty member. Before joining faculty…
Kristen Hare

More News

Back to News