March 3, 2015

College Media Matters

Staff at the Michigan Daily read some of the reader comments, emails and tweets they get in a new video, Dan Reimold reported Tuesday in College Media Matters. Reimold spoke with Victoria Noble, a columnist and videographer, about why staff created the video.

“…This was meant to add humor to a situation that tends to get people really upset and strains the relationship between writers and readers. We were trying to take a more personal look at how people react to our content and how writers take in those reactions. It’s a more serious topic, but we’re not covering it like ‘This is what you should do’ or ‘This is what you shouldn’t do.’ Comedy is involved, but the point is not to be funny. The point is to provide another outlet for reader-writer interaction.”

“Hey Michigan Daily staff,” Noble reads from her phone in the video, “Can you take a look at these comments and decide if this is the type of article you’d like to have associated with your paper, because as a student at U of M, I feel embarrassed for you and by you for publishing this.”

At the video’s end, staffer Greg Garno says “…I first thought that I was glad someone read my article, so it was good that people are at least reading.”

Here it is:

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Kristen Hare teaches local journalists the critical skills they need to serve and cover their communities as Poynter's local news faculty member. Before joining faculty…
Kristen Hare

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