April 21, 2015

Gannett | USA Today

Media giant Gannett announced Tuesday that its forthcoming digital and broadcasting company will be called TEGNA.

The company will own Gannett’s non-publishing assets after its spinoff is completed in mid-2015, according to a release published by Gannett Tuesday:

We are pleased to announce the name of our new Broadcasting and Digital company, which combines one of the largest, most geographically diverse broadcasters in the U.S. with incredibly strong marketing solutions organizations,” said Gracia Martore, Gannett president and CEO. “TEGNA is a nod to the more than 100 year-old history of Gannett. While always reminding us where we came from, the new name also shows our innovative spirit and commitment to being a forward-looking company that empowers people, businesses and communities to grow and thrive.

The company formed by the spinoff that will take possession of Gannett’s publishing assets will retain the Gannett name, according to the announcement. It will be responsible for USA Today and Gannett’s 81 other newspapers, Roger Yu writes for USA Today.

Journalists and other media watchers sounded off on the company’s name on Twitter after its announcement.

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Benjamin Mullin is the managing editor of Poynter.org. He previously reported for Poynter as a staff writer, Google Journalism Fellow and Naughton Fellow, covering journalism…
Benjamin Mullin

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