Media giant Gannett announced Tuesday that its forthcoming digital and broadcasting company will be called TEGNA.
The company will own Gannett’s non-publishing assets after its spinoff is completed in mid-2015, according to a release published by Gannett Tuesday:
We are pleased to announce the name of our new Broadcasting and Digital company, which combines one of the largest, most geographically diverse broadcasters in the U.S. with incredibly strong marketing solutions organizations,” said Gracia Martore, Gannett president and CEO. “TEGNA is a nod to the more than 100 year-old history of Gannett. While always reminding us where we came from, the new name also shows our innovative spirit and commitment to being a forward-looking company that empowers people, businesses and communities to grow and thrive.
The company formed by the spinoff that will take possession of Gannett’s publishing assets will retain the Gannett name, according to the announcement. It will be responsible for USA Today and Gannett’s 81 other newspapers, Roger Yu writes for USA Today.
Journalists and other media watchers sounded off on the company’s name on Twitter after its announcement.
@WHarkavy I like how the USAToday article doesn't even explain why TEGNA is "a nod to the more than 100 year-old history of Gannett"
— Gavin Aronsen (@garonsen) April 21, 2015
Tegna? Not feelin' that. https://t.co/cW1vMPW9JI
— Michelle G. Lopez (@michelleglopez) April 21, 2015
TIL Tegna is a former municipality in Switzerland. http://t.co/mtac0Laax9
— Tyler Dukes (@mtdukes) April 21, 2015
— Thomas Thoren (@ThomasJThoren) April 21, 2015
Interesting name. Doesn't exactly roll off the tongue. Gannett to change name to TEGNA amid print unit spinoff http://t.co/BWmzMmIT2R
— Jeremy Hubbard (@JeremyHubbard) April 21, 2015
Why TEGNA? Gannett folks, helps me with context on why the name is a nod to company history, http://t.co/UWrIAsTSeU
— Matt Mansfield (@mattmansfield) April 21, 2015
Gannett's new name is "TEGNA," which sounds like a disease cattle get where they slowly whither away until nothing's left.
— Andy Boyle is cool (@andymboyle) April 21, 2015
— Kai Teoh ᕙ(⇀‸↼‶)ᕗ (@jkteoh) April 21, 2015