March 16, 2015

According to Capital New York, Washington Post Executive Editor Martin Baron and Chief Information Officer Shailesh Prakash gave a presentation at the South by Southwest Interactive festival on how the technological innovations introduced by Jeff Bezos have changed the newspaper’s fortunes. And they made a remarkable claim: according to numbers produced by comScore, the Post’s number of unique visitors jumped 71 percent in a single year, to roughly 42.6 million in December.

But according to comScore, the Post’s numbers are even better if you look at what happened in February. comScore Vice President of Marketing and Insights Andrew Lipsman claims that in February, The Washington Post’s number of unique visitors jumped to more than 48 million, a 63 percent increase over the same month last year. The paper is closing in on The New York Times, which logged 59.5 million unique visitors last month but has been growing much more slowly. Meanwhile, the BBC’s unique visitors are lagging behind at 34.1 million, and the Los Angeles Times actually lost unique visitors in the last 12 months, posting just under 23.2 million for February. But BuzzFeed still beat them all with 81.7 million unique visitors last month.

Correction: In a previous version of this story, Capital New York reported that The Washington Post received 42.6 million unique visitors in January 2015. Capital New York has since corrected its reporting to assert that, in fact, The Washington Post received 42.6 million unique visitors in December 2014. This story has been amended to reflect that correction.

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