February 5, 2015

This article was republished with permission by the Duke Reporters’ Lab. Claire Ballentine is a student researcher at the Lab.

A 2015 census of fact-checkers reveals the odd names they use for the most ridiculous falsehoods.

FactCheckEU calls them “Insane Whoppers.” The Voice of San Diego uses “Huckster Propaganda.” Honolulu Civil Beat refers to them as “Screaming Lies.”

From Rome to Hawaii and everywhere in between, the growth of political fact-checking has spawned new rating systems that use catchy names for the most ridiculous falsehoods.

While conducting our census of fact-checking sites around the world, we encountered some amusing ratings. Here is a sampling:

  • Canada’s Baloney Meter measures the accuracy of politicians’ statements based of how much “baloney” they contain. This ranges from “No Baloney” (the statement is completely accurate) to “Full of Baloney” (completely inaccurate).
  • FactCheckEU, which rates statements by politicians in Europe, uses a rating system that includes “Rather Daft” and “Insane Whopper.”
  • The Washington Post Fact Checker, written by reporter Glenn Kessler, utilizes the classic tale of Pinocchio to rate the claims made by politicians, political candidates and diplomats. A rating of one Pinocchio indicates some shading of the facts, while two Pinocchios means there were significant omissions or exaggerations. A rating of four Pinocchios simply means “whoppers.” The French site Les Pinocchios uses a similar scale.
  • In Australia, ABC Fact Check uses a wide range of labels that are often tailored to the specific fact-check. They include “Exaggerated,” “Far-fetched,” “Cherrypicking” and “More to the Story.”
  • PolitiFact, the fact-checking venture of the Tampa Bay Times, uses the Truth-O-Meter, which rates statements from “True” to “Pants on Fire” (a rating reserved for the most ridiculous falsehoods).
  • The Honolulu Civil Beat rates the most outrageous statements as “Screaming Lies.”

    From The Hound in Mexico
    A false rating from The Hound in Mexico
  • Mexico’s new site The Hound rates statements from “Verdadero” (true) to “Ridiculo” (ridiculous), accompanied by images of dogs wearing detective hats. Uruguay’s UYCheck uses a similar scale. Argentina’s Chequeado also uses a “Verdadero” to “Falso” scale, plus ratings for “Exagerado” (exaggerated) and “Enganoso” (deceitful/misleading).
  • In California, the local website Voice of San Diego uses a system modeled after PolitiFact’s Truth-O-Meter. But instead of “Pants on Fire,” it uses “Huckster Propaganda.”
  • Denver’s NBC 9 Truth Test gives verdicts such as “Needs Context” and “Deceptive.”
  • In California, the Sacramento Bee’s Ad Watch uses a scale from “True” to “Outright Lie.”
  • Instead of words, WRAL in Raleigh uses traffic lights. Green is “go ahead, run with it”; red means “stop right there.”
  • Italy’s Pagella Politica labels its most far-fetched statements as “Panzana Pazzesca,” which loosely translates as “crazy fib” or “insane whopper.”
  • Australia’s Crikey Get Fact site named its fact-checking meter the Fib-O-Matic. Ratings range from true to “Rubbish.”
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