Everyone knows that the three major networks’ morning news shows spend an awful lot of time cross-promoting the networks’ sports and entertainment projects, but The Hollywood Reporter decided to calculate exactly how much time. Reviewing the week of March 9-13, Hollywood Reporter staff timed each segment dedicated to “corporate synergy” and have published the results.
The king of self promotions, the Hollywood Reporter claimed, is ABC’s “Good Morning America,” with 36:30 minutes of corporate synergy out of a total of 15 hours of airtime, including commercials. Highlights include a segment on shoes from the movie Cinderella, which was rolled out by ABC’s parent company Disney, as well as a visit to the set from the stars of the latest season of the reality show “The Bachelor.”
CBS took second place, as “This Morning” clocked in 26:12 minutes of cross promotion, including six minutes for actress Patricia Arquette to plug her show “CSI: Cyber” and a segment on the boxing bout between Floyd Mayweather and Manny Pacquiano, which the CBS-owned Showtime network will air.
NBC’s “Today” show straggled into last place with just 21:45 minutes of synergy. The network’s most noteworthy plug was a segment about the 30th anniversary of the movie “The Breakfast Club,” which is owned by NBCUniversal.