The New York Times and “PBS NewsHour” have entered into an agreement to share video journalism, including news reports and longer documentaries, on a regular basis, the outlets announced Thursday.
The deal specifies that both news organizations will begin to offer each other footage for use on their websites and social channels.
This announcement formalizes an arrangement that manifested recently when “PBS NewsHour” aired a New York Times video about the film giant Kodak attempting to reinvent itself, according to the announcement. The program also broadcast two other videos from The New York Times, including an in-depth look at the life of Times Tehran Bureau Chief Thomas Erdbrink.
The agreement does not include a provision for sharing revenue, according to a spokesperson for The New York Times.
The agreement between the Times and PBS is the second video-sharing deal involving a major American newspaper to be announced Thursday. Earlier in the day, The Washington Post announced a similar agreement with the Washington, D.C.-area TV station WUSA 9 allowing “video reports, and some live video streaming coverage to appear on The Post’s website.”
Here’s the announcement from The New York Times and PBS:
The PBS NewsHour, co-anchored by Gwen Ifill and Judy Woodruff, and The New York Times have begun sharing video journalism including news reports and longer form documentaries. The news outlets will regularly offer each other access to rich video content for publishing across websites and social channels.
In recent weeks, the PBS NewsHour has broadcast a New York Times video about Kodak trying to reinvent itself and recently aired a NYTimes documentary about the radicalization of one young Egyptian who joined ISIS. The NewsHour also broadcast part one in a seven-part series on life in Iran featuring Thomas Erdbrink, Tehran bureau chief for The New York Times.
“Our goal on the NewsHour is to present great reporting that illuminates the world we live in now. Much of that is produced by our own staff but we are also proud to showcase great work being done by others,” said NewsHour Executive Producer Sara Just. “We are big fans of the video work being done at The New York Times and eager to share it with our audience, and present our work to The New York Times audience as well.”
“The New York Times has led the way in the creation and presentation of video journalism on the web. Working with The News Hour, long known for its high-quality broadcast journalism, is a natural fit for us. We are excited about the benefit these expanded offerings bring to both our audiences,” said Ann Derry, The New York Times’ editorial director for video and television partnerships.