The Washington Post on Tuesday announced that it’s joining the growing list of news outlets that are publishing stories as part of Facebook’s Instant Articles program, with a twist: Every story published daily by the newspaper will be available on Facebook.
“We want to reach current and future readers on all platforms, and we aren’t holding anything back,” Fred Ryan, the publisher of The Washington Post, said in a statement. “Launching Instant Articles on Facebook enables to give this extremely large audience a faster, more seamless news reading experience.”
The Post’s all-in approach toward publishing on Facebook represents a departure from the rest of the publications in the Instant Articles program. Writing for Re/code, Peter Kafka noted that the other outlets have been more conservative, posting “hundreds” of articles to Facebook daily.
In addition to The Washington Post, several other news organizations have agreed to be partners on the Instant Articles program, joining the likes of The New York Times, BuzzFeed and The Guardian. According to Re/code, that list now includes The Huffington Post, Mashable, Gannett, Time Inc., and Bustle, among others.