Making Emotional Connections With Local Audiences Through Design

$29.95

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Making Emotional Connections With Local Audiences Through Design

Develop a simple visual system that reinforces local values and a community focus.

Overview

  • Learn how to develop templates and design devices that lead to a visual identity
  • Enroll in this webinar to capture what makes your community unique and learn how to incorporate that into your style
  • This webinar will benefit designers, editors or anyone else trying to engage audiences

$29.95

SKU: NUWEB30-18 Category: Tags: ,

Learning Outcomes

You will learn:

  • How to develop a simple visual system that reinforces local values and a community focus
  • How to leverage design, type and color in reflecting your readers’ lifestyle
  • How to maximize the print format with intelligent templates and interactive story forms
  • How to sneak local information into non-local features (national briefings, stocks pages, etc.)
  • How to capture what makes your community unique and incorporate that into your visuals

$29.95

Overview

  • Learn how to develop templates and design devices that lead to a visual identity
  • Enroll in this webinar to capture what makes your community unique and learn how to incorporate that into your style
  • This webinar will benefit designers, editors or anyone else trying to engage audiences

Training five or more people?
Check out our custom training.

Community journalism shouldn’t be limited to special reports and scattered in-depth journalism. It should be reflected in standing elements and visual cues every day. This webinar will show you how to develop templates and design devices that lead to a visual identity as unique as your community.

Join us for a case study of the evolution of The Village Daily Sun from a nondescript, largely wire-based publication into a hyper-local finalist for World’s Best Designed Newspaper. Learn how smart thinking on the front-end can make your design operation efficient without sacrificing the creativity that readers crave.

From agate listings to wire roundups, storytelling of every type offers an opportunity to connect with readers — yet doesn’t need to take a lot of time or effort on a daily basis. No matter what you’re working on or where you’re working from, every designer has the opportunity — and responsibility — to engage their readers. Let’s put the love back into local design!

Related trainings: 

Secrets of a Successful Newsletter: Lessons from the Lily

Planning and Design for the Big Story

This webinar was originally broadcast on July 16, 2018. You can watch the replay when you enroll. It will take approximately one hour to complete.

Who should enroll

Designers, editors or anyone else trying to freshen up a publication’s look, engage audiences, or otherwise get a visual kick in the pants.

Instructors

  • Colin Smith
    Senior Product Designer, The Villages Daily Sun
    With a background in urban planning and architecture, Colin Smith has brought a structural eye to news design for nearly 20 years. He has worked...
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