Making stories work involves more than just teases and live shots. This eight-session, four-week online seminar will help you expand your expertise as a TV producer with new writing, storytelling, coaching and ethical decision-making skills.
Here’s what some recent graduates said about their experience:
“The Poynter Producer Project reignited the passion for what I do and made me a better producer in every way. I learned to be a better newsroom leader, which led to a promotion to Executive Producer.” — Jim Bob Breazeale, KEYE, Austin, TX
“The Producer Project gave me perspective on managing workflow and egos — both of which are vital with political coverage.” — Brian Calfano, KOLR TV
“The course was a meaningful experience and excellent networking opportunity.” — Sara Shyiak, CTV
The Poynter Producer Project is long on practicality and low on theory. Poynter Senior Faculty Al Tompkins and a five-star lineup of visiting professionals will sharpen your writing and ethical decision-making skills, stretch your leadership muscles and increase your value to your newsroom. This course will energize you and expand your professional contacts.
Lori Waldon, a former News Director and now a General Manager, will help you manage your boss and manage your career. Matthew Hilk, vice president of news and managing editor of CNN/US, will teach you about breaking news. He has led coverage ranging from mass shootings and hurricanes to protests after the death of George Floyd. Hilk came to CNN after years as a producer, then news director, in local news. And Kelly McBride, Poynter’s senior vice president, will lead a session on rethinking how we cover crime and justice. Al and Kelly — and you — will explore our over-reliance on arrest video and mug shots and rethink more effective ways to cover crime, safety and justice.
The Poynter Producer Project is a cornerstone seminar at Poynter. Over the two decades that we have offered this specialized training for TV newscast producers, many of our graduates have gone on to become executive producers, news directors and top managers for stations and broadcast corporations. Poynter graduates also work at network and cable news organizations and at local TV stations across America and around the globe.
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