TV Power Reporting Academy (April 2022)

$499.00

Application is closed
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TV Power Reporting Academy (April 2022)

This cornerstone Poynter seminar is perfect for reporters, photojournalists and VJ/MMJ/backpack journalists. Thousands of local, network and international journalists point to this practical seminar as the launchpad that ignited their careers. 

April 5, 2022– April 28, 2022

Overview

  • Join a supportive community of fellow TV reporters around the country.
  • Tune in most Tuesdays in April for practical, usable insights from Poynter’s Al Tompkins and our guest faculty.
  • Gather with fellow participants April 21-23 in St. Petersburg, Florida, for in-person discussion and coaching.
  • Leave with better reporting, writing, ethical and technical skills.
  • If you are a member of AAJA, NABJ, NAHJ, NAJA or NLGJA, 50% tuition scholarships are available, thanks to CNN.
  • The deadline to apply is Friday, March 4, 2022.

$499.00

Application is closed

Learning Outcomes

You will learn:

  • How to write clearer, stronger stories by finding your focus, building to big surprises and more
  • What every reporter needs to know about lighting, motion, sequences, action/reaction and cameras
  • How to be a story idea machine and how you can never be without a pitch
  • How to get beyond announcements, fake claims and spins
  • The Tough Calls Toolbox: Practical ethics when you are tight on time
  • How to include new voices and see new parts of your community that are seldom covered
  • How you can grow in your newsroom and organization and create a roadmap to move your career ahead

$499.00

Application is closed

Overview

  • Join a supportive community of fellow TV reporters around the country.
  • Tune in most Tuesdays in April for practical, usable insights from Poynter’s Al Tompkins and our guest faculty.
  • Gather with fellow participants April 21-23 in St. Petersburg, Florida, for in-person discussion and coaching.
  • Leave with better reporting, writing, ethical and technical skills.
  • If you are a member of AAJA, NABJ, NAHJ, NAJA or NLGJA, 50% tuition scholarships are available, thanks to CNN.
  • The deadline to apply is Friday, March 4, 2022.

Training five or more people?
Check out our custom training.

This seminar combines four online sessions with three days of in-person learning at Poynter in St. Petersburg, Florida. We are exploring options to also livestream these sessions for participants who choose not to travel.

TV Power Reporting is one of Poynter’s signature seminars, and our 2022 academy will once again be led by senior faculty for broadcast and online, Al Tompkins. For more than 25 years, TV reporters, photojournalists, visual journalists and multimedia journalists have relied on Poynter to build their reporting, writing and ethical decision-making skills.

Our visiting faculty in 2022 include one of the nation’s most celebrated investigative reporters, the only NPPA Photographer of the Year who is also the Editor of the Year and a CNN correspondent who, for hours, covered protests in the streets of Minneapolis live on international television. You will hear from one of journalism’s most respected voices on media ethics and a Peabody and Murrow-winning journalist who shoots, writes and edits all of his own investigative stories.

During this hybrid online and in-person training, you will have the chance to get individual feedback on your work, hone your critical thinking and learn to find the stories that others miss. When you’re done, you’ll have a toolkit full of practical skills and a roadmap to move your career ahead. Here’s what one attendee said:

I think that my attending this workshop will help my newsroom as a whole. For one thing, it gives me a bit more gravitas. Everyone was eager to hear what I’d learned, and when I suggested to my boss a different way of handling a story (by trying to find people affected by the issue instead of just getting a quote from an official), he agreed, even though it will take longer. So, WIN!

Some of the biggest names in local and network television journalism are graduates from this program. Our alumni include John Larson, Boyd Huppert, Byron Pitts, Stuart Watson, Byron Harris and Roberta Baskin. 

Now, it’s your turn to gain the skills, strategy and confidence to elevate your career in broadcast news.

Questions?

If you need assistance, email us at info@poynter.org

This hybrid seminar will unfold over four weeks, beginning Tuesday, April 5, 2022. There will be four online sessions — April 5, 12, 26 and 28 — and one in-person workshop April 21-23. Each online session starts at noon Eastern time and will last 60-90 minutes.

Tuesday, April 5 (online) — Part 1: Powerful Writing
Writing to video, the power of natural sound, spotting subjective soundbites, the shape of the story, writing powerful leads, developing interesting characters and finding tight focus. (Al Tompkins, Poynter)

Tuesday, April 12 (online) — Thinking Visually
What a photojournalist wants every reporter to understand about storytelling (Chad Nelson, KARE11)

Thursday, April 21 (in-person at Poynter in St. Petersburg)

  • 9-10:30 a.m. — Why journalism matters today (Al Tompkins)
  • 10:45-12:15 p.m. — Part 2: Powerful Writing. Motivators that make stories more interesting, tease and show open writing, the power of active verbs, avoid subjective adjectives, embrace complexity. (Al Tompkins)
  • 12:30-1:20 p.m. — Lunch
  • 1:30-3 p.m. — Investigative reporting on a daily deadline (Brendan Keefe: WXIA)
  • 3:15-5:45 p.m. — Feedback on your work (small groups)

Friday, April 22 (in-person at Poynter in St. Petersburg)

  • 9 a.m.-noon — Ethical decision making skills for reporters on deadlines (in-person participants will share their individual cases) (Kelly McBride, Poynter)
  • 12:15-1:20 p.m. — Lunch
  • 1:30-3 p.m. — Great expectations: MMJ reporting that matters (Brendan Keefe, WXIA)
  • 3:15-4:45 p.m. — Diversity as a mindset, every day, every newscast (Ramon Escobar, CNN)

Saturday, April 23 (in-person at Poynter in St. Petersburg)

  • 9-11 a.m. — Fighting fakes, battling bias and honing your critical thinking skills (Al Tompkins, Poynter)
  • 11:15-12:30 p.m. — Manage your boss, manage your career (Al, Ramon)
  • 12:45-1:30 p.m. — Lunch
  • 1:45-3:30 p.m. — Dissecting tough-to-tell stories that inspire us

Tuesday, April 26 (online) — Authenticity
How to be “the real you” while covering tense spot news (Sara Sidner, CNN)

Thursday, April 28 (online) — Sourcing
Cultivating sources, building contacts and getting people to talk with you (Pamela Brown, CNN)

Who should apply

TV reporters and VJ/MMJ/backpack journalists for television, as well as college educators and international journalists, should apply. This seminar also is perfect for photojournalists who want to learn to write and report.

We strongly encourage applicants from diverse backgrounds and experiences to apply. If you are a member of AAJA, NABJ, NAHJ, NAJA or NLGJA, 50% tuition scholarships are available, thanks to CNN. To receive the discount code, note your membership on your application and email us at info@poynter.org.

We want applicants to commit to attending all sessions when we present them live. Knowing that news sometimes gets in the way of learning, we record each session if you miss one or you want to review what you learned in the live session.

The process to apply is straightforward and simple. When you apply, you will be required to indicate if you will join us in St. Pete for the in-person session. For people who choose not to travel, we will offer all of the sessions that we teach virtually but we strongly urge all who can attend in person to do so. Poynter has reserved a block of hotel rooms in St. Petersburg at a reduced room rate. We provide lunch for participants in our in-person sessions.

No letter of recommendation or reference is required. Please be prepared to answer questions about your professional experience, areas of interest and basic demographic information. We will also include a health screening form in the application to help us plan a safe event.

The deadline to apply is Friday, March 4, 2022.

Cost

The cost is $499, which includes tuition for the four-week seminar and coaching

Poynter is able to offer this seminar at the low tuition price because of the financial support of CNN. Members of AAJA, NABJ, NAHJ, NAJA and NLGJA are eligible for a 50% tuition scholarship.

Instructors

Lead Faculty

  • Al Tompkins, Senior Faculty, Broadcast and Online
    Al Tompkins
    Senior Faculty, Broadcast and Online
    Al Tompkins is The Poynter Institute’s senior faculty for broadcasting and online. He has taught thousands of journalists, journalism students and educators in newsrooms around...
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Guest Faculty

  • Pamela Brown
    Anchor and Senior Washington Correspondent, CNN
    Newsroom anchor and senior Washington correspondent Pamela Brown joined CNN in 2013. She currently anchors the weekend primetime edition of CNN Newsroom based in Washington,...
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  • Ramón Escobar
    Vice President of Talent Recruitment & Development and Vice President of Diversity and Inclusion, CNN
    Ramon Escobar is vice president of talent recruitment and development and the vice president of diversity and inclusion for CNN Worldwide. He is responsible for...
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  • Brendan Keefe
    Chief Investigator for 11Alive and Co-Anchor of The Reveal
    Brendan Keefe is the Chief Investigator for 11Alive and co-anchor of The Reveal, a weekly investigative show on Atlanta’s TEGNA-owned NBC affiliate. He’s been with...
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  • Kelly McBride
    Senior Vice President and Chair of Craig Newmark Center for Ethics and Leadership
    Kelly McBride is a journalist, consultant and one of the country’s leading voices on media ethics and democracy. She is senior vice president and chair...
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  • Chad Nelson
    Director of Photography, KARE 11
    Chad Nelson is both the National Press Photographers Association Photographer of the Year, he is also NPPA’s Editor of the Year, the first person ever...
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  • Sara Sidner
    National and International Correspondent, CNN
    Sara Sidner is CNN's multiple award winning national and international correspondent, based in the network's Los Angeles bureau. Sidner moved to Los Angeles in 2014,...
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  • Doris Truong
    Director of Teaching & Diversity Strategies
    Doris Truong is Poynter’s director of teaching and diversity strategies. She helps newsrooms better cover their communities by providing the resources to recruit, retain and...
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