Five Motivators to Engage Viewers: A Poynter Tutorial

$9.95

Start Anytime

Five Motivators to Engage Viewers: A Poynter Tutorial

Learn about five main reasons people will watch or read a story in this short video tutorial.

Overview

  • Learn how to tap into the themes that people care most deeply about.
  • This video tutorial is for anyone who wants to tell stories that connect with their audience.
  • Learn from senior Poynter faculty for broadcast and online, Al Tompkins

$9.95

SKU: NUVT03-10 Category: Tag:

Learning Outcomes

You will learn:

  • Five main reasons that people watch and read stories
  • How to use these motivators to make your story pop
  • How to avoid overused themes that can water down your work

$9.95

Overview

  • Learn how to tap into the themes that people care most deeply about.
  • This video tutorial is for anyone who wants to tell stories that connect with their audience.
  • Learn from senior Poynter faculty for broadcast and online, Al Tompkins

Training five or more people?
Check out our custom training.

Your audience can get information from a nearly limitless variety of sources. So how do you get readers and viewers to come to you? In this video lesson, Poynter’s Al Tompkins will show you five reasons people will watch or read any story.

You’ll learn how to make your story memorable by tapping into the themes that people care most deeply about. These motivators won’t tell you what to cover. But they will guide the way you frame and tell your story.

RELATED TRAINING: Follow up this video tutorial with the others included in this Poynter tutorial series.

In Find Focus for Your Video Stories: A Poynter Tutorial, Al Tompkins will teach you how to make the toughest job easier — finding your story’s focus.

In Start Your Video Story with a Strong Open: A Poynter Tutorial, Al Tompkins will show you how to use your lead to connect with your audience and keep them from moving on.

This is a short video tutorial. You can watch the video as soon as you enroll.

Who should take this course?

Reporters, producers and other writers who want to tell stories that connect with their audience.

Instructors

  • Al Tompkins, Senior Faculty, Broadcast and Online
    Al Tompkins
    Senior Faculty, Broadcast and Online
    Al Tompkins is The Poynter Institute’s senior faculty for broadcasting and online. He has taught thousands of journalists, journalism students and educators in newsrooms around...
    Read More