Your audience can get information from a nearly limitless variety of sources. So how do you get readers and viewers to come to you? In this video lesson, Poynter’s Al Tompkins will show you five reasons people will watch or read any story.
You’ll learn how to make your story memorable by tapping into the themes that people care most deeply about. These motivators won’t tell you what to cover. But they will guide the way you frame and tell your story.
RELATED TRAINING: Follow up this video tutorial with the others included in this Poynter tutorial series.
In Find Focus for Your Video Stories: A Poynter Tutorial, Al Tompkins will teach you how to make the toughest job easier — finding your story’s focus.
In Start Your Video Story with a Strong Open: A Poynter Tutorial, Al Tompkins will show you how to use your lead to connect with your audience and keep them from moving on.