Start Your Video Story with a Strong Open: A Poynter Tutorial

$9.95

Start Anytime

Start Your Video Story with a Strong Open: A Poynter Tutorial

Catch your audience from the start when telling a story.

Overview

  • Learn some of the essential elements for effective leads.
  • Understand how to craft an opening that engages your audience.
  • Enroll in this short video tutorial to learn from Poynter’s longtime broadcast faculty, Al Tompkins.

$9.95

SKU: NUVT04-10 Category: Tag:

Learning Outcomes

You will learn:

  • How to use conflict and surprise to write a strong story open
  • How to transform worn-out leads into openings that connect with your audience
  • The essential elements for effective leads

$9.95

Overview

  • Learn some of the essential elements for effective leads.
  • Understand how to craft an opening that engages your audience.
  • Enroll in this short video tutorial to learn from Poynter’s longtime broadcast faculty, Al Tompkins.

Training five or more people?
Check out our custom training.

Viewers and readers are restless. They can graze, surf and flip through so many choices that you have to snag them with your first sentence or they’re gone.

Good leads are not about using clever or tricky language. Engaging story openings are not about scaring people. To draw viewers and readers into your story, you need to tell them why they should care.

In this seven-minute video lesson, Poynter’s Al Tompkins will show you how to use your lead to connect with your audience and keep them from moving on. Using examples from TV news stories, he will show you what works — and what doesn’t. You’ll also see how some simple editing can immediately improve the opening for almost any story.

This short video tutorial will take approximately 7 minutes to complete. You can watch the video tutorial once you enroll.

Who should enroll

Reporters, bloggers, columnists and any writers who want to hook readers and viewers quickly and engage them for the whole story.

Instructors

  • Al Tompkins, Senior Faculty, Broadcast and Online
    Al Tompkins
    Senior Faculty, Broadcast and Online
    Al Tompkins is The Poynter Institute’s senior faculty for broadcasting and online. He has taught thousands of journalists, journalism students and educators in newsrooms around...
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