Watch a television newscast nowadays, and it feels like an alien is speaking to you. Verbs are in the false present tense. Linking verbs are eliminated. Clichés like “lucky to be alive” and “out of the woods” infect copy like a virus.
It’s been said that to show someone respect, you should speak their language. Yet, as we ask a viewer to watch our product, we don’t speak theirs. Instead, we talk to them in a style only people in TV news use, convinced it’s urgent and important.
This webinar offers an alternative: An effective, succinct and conversational writing style that will connect with your viewers.
Broadcast date: April 18, 2019 at 2 p.m. Eastern