Content Audits and Centering Audience (December 2021)

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Content Audits and Centering Audience (December 2021)

In this free self-directed course, you’ll hear how four Chicago newsrooms emphasize diversity and inclusion through various content strategies. Enroll now and get access to an actionable tip sheet for your newsroom.

Overview

  • Enroll for free in this self-directed course.
  • Hear real-world examples from newsroom leaders.
  • Get access to a tip sheet and resources.

$0.00

Learning Outcomes

Participants will learn:

  • How to conduct their own content source audits
  • How to effectively consult with staff through the lens of inclusion
  • How using subscriber data to focus coverage can lead to subscriber growth

$0.00

Overview

  • Enroll for free in this self-directed course.
  • Hear real-world examples from newsroom leaders.
  • Get access to a tip sheet and resources.

Training five or more people?
Check out our custom training.

Learn about content audits, making inclusivity part of story workflow and growing subscribers in underserved communities from four Chicago-area newsrooms.

In the first two case studies, the Chicago Sun-Times and WGN-TV share their approaches to content audits. Next, the Associated Press Midwest Bureau describes its internal Inclusion Champions program. In the final case study, listen to the Chicago Tribune discuss subscriber-focused efforts centering underserved communities.

This is a quick, self-paced course with actionable resources and ideas you can apply to your newsroom, no matter your role in the organization.

Questions?

If you need assistance, email us at info@poynter.org

Once you enroll in this online course, you can start anytime and engage with lessons on your own schedule. There are multiple lessons to complete, and each features videos and resources.

Lessons include:

CHICAGO SUN-TIMES: HIRING COLLEGE STUDENTS TO AUDIT PAPERS

Mary Mitchell explains how and why the newsroom hired college students to do a content audit of every newspaper edition from April 1-May 31, 2021. Mitchell is the director of culture and community engagement and an editorial board member of the Chicago Sun-Times.

WGN-TV: STARTING SIMPLE CONTENT AUDIT WITH STAFF

Dana Ballard, producer at WGN-TV, shares how she asked a few reporters and producers to start tracking information about their sources as a way to get others involved in the process. She talks about pushback and questions from the staff.

ASSOCIATED PRESS: HOW INCLUSION CHAMPIONS IMPROVE STORYTELLING

Roger Schneider talks about the new Inclusion Champions program at the AP. Through the effort, various reporters are consulted on bringing more inclusivity and representation to stories. Schneider is the news editor at The Associated Press Midwest Bureau overseeing Illinois, Indiana and Michigan.

CHICAGO TRIBUNE: GROWING SUBSCRIBERS WITH INTENTIONALITY

The Chicago Tribune analyzed subscriber data between 2018 and 2020 to understand where underserved communities are so it could focus on ones with potential for growth. Rochell Bishop Sleets, news editor at the Tribune, shares the positive impact of planning intentional coverage of these communities.

CONCLUSION: TAKEAWAYS FOR YOUR NEWSROOM

Ideas on what you can take back with you to the newsroom from this session.

Who should enroll

Journalists and newsrooms that want to:

  • Conduct content audits
  • Bring more inclusivity to story perspectives 
  • Gain subscribers in underserved communities

Cost

This training is free, thanks to support from the McCormick Foundation.

Instructors

  • Kathy Lu
    Journalist
    Kathy Lu has spent more than two decades in journalism as a leader and manager. She is an alumna of several leadership courses, including through...
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