Poynter ACES Certificate in Accurate, Audience-Focused Editing

About this product

This certificate program — which includes four webinars, three self-directed courses and seven assessments — will help experienced editors apply their critical thinking skills to deeper editing.  Participants will learn to isolate the essential elements of a story when cutting or curating content for different platforms and different audiences.


SKU: NUCS05-16 Category:


4 Webinars

3 Self-Directed Courses

7 Assessments

Poynter News University and the ACES: The Society for Editing know that editing is so much more than sculpting raw text into a clear, grammatical work of literature or journalism. These industry leaders, who created the Poynter ACES Certificate in Editing, have teamed up once more.

This program, the Accurate, Audience-Focused Editing: A Poynter ACES Certificate Program, is for experienced editors who are seeking to move their work to a new level and assumes knowledge of and experience in basic copy editing.

The Accurate, Audience-Focused Editing Certificate aims to get editors to apply their critical thinking skills to deeper editing — to look at the structure and flow of longer pieces and ensure that they are sound. Editors will learn to isolate the essential elements of a story when cutting or curating content for different platforms and different audiences.

Suggested prerequisite:

If you’re looking for a certificate that focuses on the fundamentals of copy editing, check out the original Poynter ACES Certificate in Editing, which emphasizes grammar and strategies for copy editing.

Courses included in this package:

This package delves more deeply into verification of information as well, looking at best practices for ensuring the accuracy of information from a variety of sources. It includes a course on copyright law and fair use, which can be helpful for editors who curate content from multiple sources. The certificate also tackles numbers, an area where many writers and editors stumble.

This package includes the seven courses listed below. (Please note: Enrolling in the courses separately will not count toward the certificate.)

  • Copyright Law and Fair Use for Journalists:
    This self-directed course will help online content publishers, social media participants and website publishers understand the fair use doctrine and copyright law.
  • Curating Content: How to Aggregate Coverage:
    How do you make sense of the news on the web for your readers? Get the tools you need to curate content quickly, accurately and effectively.
  • Fact-Checking and Debunking: Covering Rumors, Hoaxes and Gossip:
    Prominent media aren’t immune from making these errors; what’s an editor to do? This webinar will help you identify hoaxes, debunk rumors and report on misinformation without perpetuating it.
  • Numeracy Primer: How to Write About Numbers:
    This self-directed course will help you confront the age of Big Data and use numbers accurately, ethically and elegantly in your writing and editing.
  • Slimming it Down: Cutting Content for Different Spaces:
    Not every story is written as an inverted pyramid; and not every audience needs the same information. This webinar provides techniques for keeping the news without losing all the details, whether you’re creating a story for mobile, a brief or a tweet.
  • Spotting the Red Flags: How to Verify Information:
    Your source said what? What statements and claims deserve a healthy dose of skepticism and some deeper digging? When you don’t have time to question everything before publication, where do you start? Learn how to stop mistakes before they happen.
  • The Secret of Making Complicated Facts Easy Reading:
    Editors working on long, technical pieces, numbers-heavy stories, or topics that are complex in other ways will benefit from the strategies presented in this webinar. Learn to create a flow of information that offers just what the readers need to know — exactly when they need to know it, making hard facts easy reading for a variety of audiences.