Essential Skills for Rising Newsroom Leaders (Spring 2019)


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Essential Skills for Rising Newsroom Leaders (Spring 2019)

This seminar will give managers the tools and the confidence to lead and grow a staff of high-performing journalists.


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Hey, managers: Need a shot of confidence? It’s time to let Poynter help you jumpstart your management career.

Maybe you’re an inexperienced manager just starting your new role. Or maybe you’ve got managerial experience but have had little training. In either case, you could use some tools — along with that dose of confidence.

Poynter’s popular “Essential Skills for Rising Newsroom Leaders” seminar will give you both: the tools and the confidence to lead and grow a staff of high-performing journalists.

You’ll receive personalized feedback — from your newsroom — about your strengths and challenges. You’ll get help for leading your staff through the transition of becoming digital-first. You’ll get customized advice for addressing your most pressing concerns with coaching from Poynter faculty, one-on-one.

After the weeklong seminar at Poynter’s campus in St. Petersburg, Florida, you’ll return home with confidence and management tools that will begin paying dividends immediately.


The tuition is $1,395.

Travel and hotel expenses are not included. Please note that Poynter negotiates deeply discounted hotel rates at a nearby hotel.

What Will I Learn?

  • Establish your credibility as a leader, even if you are new in your role
  • Manage people who were once your peers, friends or bosses
  • Provide feedback and coaching that will help your staff improve
  • Conduct difficult conversations that get results
  • Use your time more effectively
  • Build trusting relationships with your staff, your peers — and your boss
  • Focus your staff’s work on the audiences you serve
  • Understand how analytics can help inform your coverage and improve your staff’s work
  • Organize teams that collaborate to get important stuff done

Who Should Attend?

New managers from digital, broadcast and print organizations. This seminar is also beneficial to experienced managers who have had little or no management training. Employees who are about to be promoted will also be considered for acceptance.

This year’s seminar will be led by Poynter’s leadership dream team: current leadership faculty Cheryl Carpenter and previous leadership faculty Butch Ward. Combined, they have decades of experience leading Pulitzer Prize-winning newsrooms, training managers around the world on ethics and business and espousing Poynter’s unique brand of personalized teaching.

Carpenter and Ward will be joined by other members of Poynter’s faculty along with some of the country’s leading news managers and innovators. Please check this page for instructor updates.


Below is a tentative schedule for the 2019 program. Sessions and instructors are subject to change.

Sunday, April 7
4:00 p.m. — “The Real Me” and the Road Ahead
7:00 p.m. — Group Dinner

Monday, April 8
9:00 a.m. — What’s Your Leadership Style? (And How’s It Working for You?)
10:45 p.m. — Your ViewPoynt Feedback: How Others See Your Leadership
12:30 p.m. — Lunch
1:30 p.m. — Why Can’t We Do Things My Way? ~ Myers-Briggs® and Management
3:15 p.m. — Leadership Lessons I Wish Someone Had Taught Me
4:45 p.m. — Wrap-up
5:00 p.m. — Adjourn

Tuesday, April 9
9:00 a.m. — The Power of Teams
10:45 p.m. — Becoming a Two-Track Coach: It’s All About Relationships
12:30 p.m. — Lunch
2:00 p.m. — Speaking of Important Relationships, How About Your Boss?
3:45 p.m. — Three Strategies for Telling More Meaningful Stories
5:15 p.m. — Adjourn (Evening on your own)

Wednesday, April 10
9:00 a.m. — Tools for Improving Your Multimedia Storytelling
11:00 p.m. — New Managers and New Ethics: The Power of the Process
12:30 p.m. — Lunch
2:00 p.m. — Retooling Your Newsroom for Digital-First
4:00 p.m. — Who’s Missing in Our Coverage—and Why?
5:15 p.m. — Adjourn (Evening on your own)

Thursday, April 11
9:00 a.m. — Difficult Conversations: Getting Smarter about Conflict
10:30 p.m. — Difficult Conversation Boot Camp: Let’s Practice!
12:00 p.m. — Lunch
1:30 p.m. — Time’s Up: What Are Your Priorities?
3:00 p.m. — 1-on-1 Coaching, Writing Personal Development Plans
7:00 p.m. — Group Dinner

Friday, April 12
9:00 a.m. — Your Personal Development Plans
12:00 p.m. — Lunch
1:15 p.m. — Taking It Home
1:45 p.m. — Graduation and closing remarks
2:30 p.m. — Seminar Ends


Cheryl Carpenter

Leadership Faculty
The Poynter Institute

Butch Ward

Butch Ward

Poynter Affiliate
The Poynter Institute


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