Niche newsletters: Bouncing Back From the COVID-19 Engagement Slump

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Niche newsletters: Bouncing Back From the COVID-19 Engagement Slump

Even the most limited-resource newsrooms can start from zero and still be successful in their exploration of niche newsletters.

Suggested donation: $15.00

Suggested donation: $15.00

SKU: NUOP08-20 Category:

Suggested donation: $15.00

Suggested donation: $15.00

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On Poynt with Samantha Ragland on Thursday, May 21, 2020 at 2 p.m. Eastern.

Most newsrooms, national and local, have already seen COVID-19 reader fatigue. But now, as communities slowly begin to re-open, coverage will start to pivot. The question, though, is to where? Most journalists will simply go back — to the same beats, to the same sources, to the same, likely text-centric audiences.

But what if a newsroom’s post-COVID-19 coverage challenges old ideas and habits — especially considering how far many journalists have had to stretch themselves by working from home, by finding sources in under-covered communities and by upending their knowledge of audience engagement and distribution channels.

What if a newsroom’s post-COVID-19 coverage seeks to retain at least one of the new audiences whose attention it now has? What if a newsroom’s post-COVID-19 coverage embraces experimentation in the name of audience retention by employing one of the most accessible distribution channels we know? Email.

Join Poynter faculty, Samantha Ragland, as she shares how even the most limited-resource newsrooms can start from zero and still be successful in their exploration of niche newsletters. As a former content editor at The Palm Beach Post, Sam will share how she was able to launch multiple niche newsletters for specific audiences — and how she was able to scale this exact workflow for the former GateHouse Media to build out a regional model that was successfully templated and monetized.

Sign up now for your opportunity to ask Sam questions during a video chat from 2 to 2:30 p.m. Eastern on Thursday, May 21, 2020.

You will leave the session knowing:

  • How to choose the topic to build a newsletter around
  • What questions to answer before you launch
  • What engagement looks like and why it’s important to your success