Building a Scalable Personal Brand

About this product

There’s only one brand you’ll represent your whole life, and that’s yours. Let’s build one you can be proud of.


SKU: NUOGS07-20 Category:


This interactive class will help you explore the strengths (and weaknesses) of your personal brand. You’ll develop your unique voice through candid conversations about how to separate the person from the professional persona. You’ll learn how to craft your personal pitch and continuously inspire yourself. And you’ll work on your networking skills, build supportive connections with classmates and hopefully have fun.


Course run: March 30 – April 21

Live sessions:

Tuesday, March 31 at 1 p.m. Eastern time
Tuesday, April 7 at 1 p.m. Eastern time
Tuesday, April 14 at 1 p.m. Eastern time
Tuesday, April 21 at 1 p.m. Eastern time

Course learning outcomes

By the end of this course, you’ll be able to:
1. Pitch yourself in a tweet (or 1-2 sentences)
2. Speak to the look, feel and tone of your personal brand
3. Create content that supports your goals moving forward
4. Celebrate your unique assets/niche

Who should take this course?

Anyone who wants to define, evolve and better communicate their personal brand. Innovative leaders, entrepreneurs, independent creators and creative professionals will especially benefit.

Meet your instructor

Savannah Peterson

Founder and Chief Unicorn of Savvy Millennial

Course producer
Vanya Tsvetkova, Poynter’s NewsU