Reporting on Polls: Headlines, Margins of Error and Other Fundamentals


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Reporting on Polls: Headlines, Margins of Error and Other Fundamentals

How to understand and utilize polling in your reporting

Type: Webinar

Broadcast on September 13, 2018

Time Estimate: Thirty minutes for the main presentation


SKU: NUWEB37-18 Category: Tag:


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Midterm elections are coming up and there are polls popping up left and right. This webinar will quickly go over tips about how to cover polling results, mine data and understand margins of error so that you have the confidence to write about numbers and report stories news consumers are less likely to misinterpret.


  • What a margin of error means
  • Not reporting leads in horse race polls when there aren’t any
  • Writing clear and accurate headlines about polling data
  • How and where to find polls


  • Reporters who will be covering midterm elections and want to hone their poll coverage skills
  • Students or novice reporters who want to learn more about how to use polls in their stories

Emily Guskin

Emily Guskin is the polling analyst at The Washington Post, specializing in public opinion about politics, election campaigns and public policy. Before joining The Post in 2016, she was a research manager at APCO Worldwide and prior to that was a research analyst at the Pew Research Center’s Journalism Project. She has a master’s in public policy from Rutgers University and bachelors’ degrees in communication and government and politics from the University of Maryland.