This course will help you understand how opinion polls and surveys serve as helpful resources about how individuals and groups think and behave. When you are finished, you should know what questions to ask about polls, where to look for answers and why it matters.
What will I learn
- Appreciate the value of solid polling data
- Understand the science of polling
- Identify the elements of a valid poll
- Interpret the methods box of a poll
- Analyze the quality of questions
- Identify appropriate sample groups
- Understand weighting and its value
- Evaluate polling agencies and sponsors
- Understand some of the key issues arising in different countries
Who should take this course
New journalists, veteran journalists, J-school students, political science majors, bloggers, voters and anyone who wants to know why polls work and how they are conducted.
About self-directed courses
In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.
The American Association for Public Opinion Research (AAPOR) is the leading professional organization of public opinion and survey research professionals in the U.S., with members from academia, media, government, the non-profit sector and private industry..
ESOMAR is the essential organization for encouraging, advancing and elevating market research with over 4900 individual and 300 corporate members in 130 countries.
The World Association for Public Opinion Research (WAPOR) is the international professional association for promoting the development and publication of public opinion research with 500 individuals from academic and business professions in over 50 countries..
This international course is based on one orginally developed by AAPOR.
Content for the glossary was used with permission from the publisher and taken from the book The Voter’s Guide to Election Polls, 3rd Edition by Michael W. Traugott and Paul J. Lavrakas; published by Rowman & Littlefield. This material is protected by copyright. All rights reserved. Please contact the publisher for permission to copy, distribute or reprint