WHAT WILL I LEARN:
- How to use conflict and surprise to write a strong story open
- How to transform worn-out leads into openings that connect with your audience
- The essential elements for effective leads
WHO SHOULD TAKE THIS COURSE
Reporters, bloggers, columnists and any writers who want to hook readers and viewers quickly and engage them for the whole story.
Al Tompkins is The Poynter Institute’s senior faculty for broadcasting and online. He has taught thousands of journalists, journalism students and educators in newsrooms around the world. His teaching focused on writing, reporting, storytelling, ethics, critical thinking, photojournalism, social media and online journalism.