Choosing the Best Photos for the Story


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Choosing the Best Photos for the Story

Learn how to select the best and most effective photos for a story, even if you don’t have a visuals background.

Type: Webinar

Broadcast date: March 21, 2019 at 2 p.m. Eastern

Time estimate: One hour



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Photographs are an important part of getting readers to both click on a story and engage with it. In many organizations, people without a visual background are an important part of the photo selection process, making decisions about image choice and display. This webinar can help “word” people work more effectively with photos and with photographers.

Learn how to choose the best images to convey information and emotion, tell stories and drive traffic. 

What I will learn:

  • The role of a lead image for a story
  • What research tells us about what makes photos effective —or ineffective
  • How to select the best lead image
  • Elements of a good caption

Who should take this course:

  • Editors who also take photos or select pictures for stories
  • Photographers new to photo editing
  • Web editors who choose photos for online stories
  • Reporters who take photos for their stories

Regina McCombs

Regina McCombs is the senior fellow for visual communication and photojournalism at the Hubbard School of Journalism and Mass Communication at the University of Minnesota. Previously, she was the Senior Editor for Visual News at Minnesota Public Radio, leading a team creating photography and video. She came to MPR News from the Poynter Institute, where she taught multimedia, mobile and video journalism for five years. The winner of numerous Best of Photojournalism and Pictures of the Year International awards for multimedia storytelling, Emmys for her video and multimedia work and an Eppy for the MPR team’s photography, she speaks regularly about finding new ways to tell visual stories on the Web and mobile platforms.