Join broadcast veteran Al Tompkins and learn how stronger writing can lead to stronger broadcasts. In this one-hour video lesson, Tompkins will cover how to produce a story that audiences care about in a way that is succinct and sharp, yet memorable and evocative. Touching on the importance of strong leads, story motivators and the value of conflict, this video provides examples of how — and how not — to write and produce quality broadcasts.
This video is available on demand.
Course learning outcomes
By the end of this course, you’ll be able to:
- Establish a central conflict or tension in your story
- Utilize motivators to attract a broad audience
- Use writing techniques to focus your storytelling
- Include details effectively in your story
Who should take this course?
College students aspiring to broadcast careers and early-career producers and broadcasters will benefit.
Poynter’s News University