Making Emotional Connections With Local Audiences Through Design

About this product

Develop a simple visual system that reinforces local values and a community focus.

Type: Webinar

Originally broadcast on July 16, 2018

Time Estimate: One hour


SKU: NUWEB30-18 Category:


Community journalism shouldn’t be limited to special reports and scattered in-depth journalism. It should be reflected in standing elements and visual cues every day. This webinar will show you how to develop templates and design devices that lead to a visual identity as unique as your community.


  • How to develop a simple visual system that reinforces local values and a community focus
  • How to leverage design, type and color in reflecting your readers’ lifestyle
  • How to maximize the print format with intelligent templates and interactive story forms
  • How to sneak local information into non-local features (national briefings, stocks pages, etc.)
  • How to capture what makes your community unique and incorporate that into your visuals


Designers, editors or anyone else trying to freshen up a publication’s look, engage audiences, or otherwise get a visual kick in the pants.


Colin Smith

With a background in urban planning and architecture, Colin Smith has brought a structural eye to news design for nearly 20 years. He has worked as a design leader in newsrooms large and small, including the Kitsap Sun, the Coloradoan, The Salt Lake Tribune and the Arizona Republic. He has been widely recognized for his individual design work and overall redesigns at the state, national and international level. He served almost a decade on the Society for News Design’s competition committee and as its contest chair. Under his leadership, the Daily Sun has been consistently recognized by top industry competitions, including being named a finalist for SND’s World’s Best Designed Newspaper distinction.