BROADCAST DATE: May 23, 2019 at 2 p.m. Eastern
Newsletters are an increasingly popular tool to promote strong journalism. They can meaningfully impact a news organization’s bottom line by driving digital subscriptions and can become invaluable to readers by serving up timely, need-to-know news. This webinar will help writers and editors who are familiar with newsletters make changes to improve their product and accomplish more.
Join Kris Higginson, the writer/editor of The Seattle Times’ thriving Morning Brief, for an inside look at the fast-paced (and fun!) challenge of producing a daily newsletter. You’ll participate in an interactive discussion about the lessons The Times has learned as its newsletters evolved and leave with ideas you can apply to your newsletters right away.
You will learn:
- How to make your newsletter so useful and enjoyable that readers look forward to it every day
- How to keep your newsletter evolving to meet the needs of readers
- Writing tips and tricks for drawing readers to your content — without icky clickbait
- Creative options for producing strong newsletters as newsrooms keep shrinking
- The big picture: How to find content that resonates and how to judge a newsletter’s overall success
Who should take this webinar:
Newsletter writers, editors and newsroom leaders who have a basic familiarity with newsletters and want to take theirs to the next level, both to serve readers and make money.
Kris Higginson is the writer/editor of The Seattle Times’ Morning Brief, which reaches about 220,000 readers every weekday. She’s been at The Times for 20 years, the past 10 of them as a news editor. She manages the dayside digital copy-editing operation and is also a freelance ebook editor.