Improve Search Optimization: Digital Experiences That Drive Results, Part 2

About this product

An understanding of the user experience of discovering content through search engines.

Type: Webinar

Originally broadcast on August 29, 2018

Time Estimate: One hour


SKU: NUWEB34-18 Category:


Audiences encounter digital content organically (i.e., not through paid placement) through:

  • Search
  • Targeted direct outreach
  • Social media

This segment, part 2 of the “Digital Experiences That Drive Results” series, discusses strategies for maximizing results through search optimization.


  • An understanding of the user experience of discovering content through search engines
  • A high level explanation of how search engines operate and deliver results
  • Which key performance indicators (KPIs) are associated with search-generated engagement
  • Strategies for improving overall site optimization that can help boost all content
  • Strategies for optimizing individual pieces of content
  • Which tools to use to strategically optimize content for search


  • Professional journalists across platforms, at all career stages
  • Academic journalists (professors and students)
  • Brand journalists (e.g., public relations leaders, self-publishing organizations, etc.)
  • Freelance journalists, bloggers and marketing professionals who are looking to develop content marketing skills

Enroll in Training Package and Save

These five webinars are available individually, at $29.95 each or as a series. Buy the complete training package of five webinars at $120; the $30 discount essentially means one webinar is free.

In This Series:


Crystal L. Lauderdale

Crystal L. Lauderdale is a multimedia journalist turned digital marketing and communications leader who likes to stay at the cutting edge. She is passionate about helping innovative organizations grow and succeed and has built multiple creative teams and strategies to achieve measurable results, reaching audiences that range from tech-native Gen Z-ers to parents, legislators, business leaders, investors, media and the general public.