Craft Effective Direct Outreach Messages: Digital Experiences That Drive Results, Part 3

About this product

An understanding of the user experience of receiving content via email newsletters or mobile messaging.

Type: Webinar

Originally broadcast on September 19, 2018

Time Estimate: One hour


SKU: NUWEB42-18 Category:


Audiences encounter digital content organically (i.e., not through paid placement) through:

  • Search
  • Targeted direct outreach
  • Social media

This webinar will discuss strategies for delivering digital content directly to a targeted audience. Direct outreach tactics include email newsletters and mobile messaging. These well-crafted messages are an effective approach to extending audience reach and delivering quality conversions.


  • An understanding of the user experience of receiving content via email newsletters or mobile messaging
  • Which key performance indicators (KPIs) are associated with direct outreach
  • How to craft strategic calls to action to drive measurable results
  • Strategies for creating highly effective emails and mobile messages


  • Professional journalists across platforms, at all career stages
  • Academic journalists (professors and students)
  • Brand journalists (e.g., public relations leaders, self-publishing organizations, etc.)
  • Freelance journalists, bloggers and marketing professionals who are looking to develop content marketing skills

Enroll in Training Package and Save

These five webinars are available individually, at $29.95 each or as a series. Buy the complete training package of five webinars at $120; the $30 discount essentially means one webinar is free.

In This Series:


Crystal L. Lauderdale

Crystal L. Lauderdale is a multimedia journalist turned digital marketing and communications leader who likes to stay at the cutting edge. She is passionate about helping innovative organizations grow and succeed and has built multiple creative teams and strategies to achieve measurable results, reaching audiences that range from tech-native Gen Z-ers to parents, legislators, business leaders, investors, media and the general public.