Grow Audience Via Social Media: Digital Experiences That Drive Results, Part 4

About this product

An understanding of the user experience of discovering content on social media.

Type: Webinar

Originally broadcast on October 25, 2018

Time Estimate: One hour


SKU: NUWEB39-18 Category:


Audiences encounter digital content organically (i.e., not through paid placement) through:

  • Search
  • Targeted direct outreach
  • Social media

This webinar explores strategies for growing followers, likes and shares on social media; it then digs deeper, looking at ways to enhance a social media strategy to impact other content KPIs, such as website traffic, newsletter subscriptions and more.


  • How typical audiences differ on key social platforms
  • An understanding of the user experience of discovering content on social media
  • Strategies for creating social media content
  • Which key performance indicators (KPIs) are typically associated with social media
  • How to strategically use social media to impact web traffic, subscriptions and more
  • Which tools to use to make social media content and hashtags more effective


  • Professional journalists across platforms, at all career stages
  • Academic journalists (professors and students)
  • Brand journalists (e.g., public relations leaders, self-publishing organizations, etc.)
  • Freelance journalists, bloggers and marketing professionals who are looking to develop content marketing skills

Enroll in Training Package and Save

These five webinars are available individually, at $29.95 each or as a series. Buy the complete training package of five webinars at $120; the $30 discount essentially means one webinar is free.

In This Series:


Crystal L. Lauderdale

Crystal L. Lauderdale is a multimedia journalist turned digital marketing and communications leader who likes to stay at the cutting edge. She is passionate about helping innovative organizations grow and succeed and has built multiple creative teams and strategies to achieve measurable results, reaching audiences that range from tech-native Gen Z-ers to parents, legislators, business leaders, investors, media and the general public.