Digital Experiences That Drive Results: Strategies for Creating Compelling Content Series

About this product

In this five-part series, participants will learn how to develop and deliver content that drives measurable results, whether they’re working in a traditional newsroom or as brand journalists for an organization.

Type: Webinar

Originally broadcast on August 01, 2018

Time Estimate: Five one-hour webinars

$120.00

SKU: NUWEB103-18 Category:

Description

In this five-part series, participants will learn how to develop and deliver content that drives measurable results, whether they’re working in a traditional newsroom or as brand journalists for an organization.

The series places particular emphasis on three key stages in the execution of any content initiative: development, delivery and driving results.

These five webinars are available individually, at $29.95 each or as a series. Buy the complete training package of five webinars at $120; the $30 discount essentially means one webinar is free.

WHAT WILL I LEARN:

  • Participants will first learn to develop results-oriented content by strategically using depth and voice to target the right audience.
  • The series continues with an exploration of three strategies for delivering digital content: search optimization, direct outreach (e.g., email newsletters, mobile messaging, etc.) and social media.
  • Finally, participants will learn methods and tools for planning integrated content strategies and measuring their success.

WHO SHOULD TAKE THIS COURSE

  • Professional journalists across platforms, at all career stages
  • Academic journalists (professors and students)
  • Brand journalists (e.g., public relations leaders, self-publishing organizations, etc.)
  • Freelance journalists, bloggers and marketing professionals who are looking to develop content marketing skills