Editing marketing communications is different from editing other types of text. You must apply your knowledge of grammar and style. But you must also take brand voice, audience and messaging goals into account. How do you strike the right balance?
Learn the five critical questions to ask before editing any marketing material. You’ll also learn to develop a sophisticated editorial hand that ensures accuracy while maintaining your brand’s voice.
WHAT WILL I LEARN:
- How to clarify the level of edit required: from surface to substantive
- How to understand your audience and how your edits might change as a result
- How to embrace brand standards, tone and voice and let them guide your editing
- Learn to love the layers of style – or lack of style – you need to apply
- Master the publications workflow — and compare the different levels of effort you must bring to each phase of production.
WHO SHOULD TAKE THIS COURSE:
Anyone who wants to successfully edit corporate communications, marketing materials, PR materials, ad copy or content offers.
Samantha Enslen runs Dragonfly Editorial. She has more than 20 years of experience editing marketing material of all sorts, and she’s edited for ad agencies, web developers, universities, corporate communications departments, and more. Sam is on the executive board of the American Copy Editors Society, and she is the managing editor of ACES’ quarterly journal, Tracking Changes.