Every story needs an image. But that doesn’t mean slapping just any picture into your CMS is a good idea. If you choose poorly, you can mislead your audience or erode your credibility. If you choose really poorly, you can end up with legal problems.
Learning where to find strong images that will engage your audience can help increase traffic and revenue. But stock photos are not the answer.
Using your publication’s archive or working with your staff to generate images on stories they are producing is a much better plan of action and, with a few simple steps in the story assigning and posting processes, your digital platform can be brought to life.
What will I learn
- How to integrate visual storytelling from the moment a story idea is generated
- How to ensure your internal archive is working for you
- How to work with your colleagues on generating new images for both specific stories and generic usage
- How to develop a checklist for digital editors
Who should take this course
Any journalist who is charged with posting stories to online or mobile platforms needs to be thinking about engagement. Editors who are taking a critical look at their platform and seeing the same generic images repeatedly used need to be thinking about a long-term solution to a deadline problem.
Mark E. Johnson
Mark E. Johnson is the Senior Lecturer of Photojournalism and Chief Technology Officer at the University of Georgia’s Grady College of Journalism and Mass Communication where he oversees the Visual Journalism program. An early digital disciple and technology geek, he believes that the story is always more important than the form it’s presented in.