Getting Off the Beaten Path: Opportunities for Journalists in Marketing

About this product

Marketing opportunities for journalists.

Type: Webinar

Originally broadcast on May 17, 2018

Time Estimate: 1 hour

$29.95

SKU: NUWEB12-18 Category:

Description

The webinar focuses on job opportunities and creating marketing content – what’s unique and what’s universal.


WHAT WILL I LEARN:

    • What job opportunities exist for journalists in marketing
    • Common experiences transitioning to marketing from the newsroom and other communication jobs
    • What life is like in a marketing department – structure, platforms (i.e., print, digital, social), day to day assignments and big projects
    • Resources of learning more and finding jobs

WHO SHOULD TAKE THIS COURSE

New or experienced journalists interested in using their skills for full-time, part-time or freelance opportunities in marketing

COURSE INSTURCTOR:

Maisha Maurant

Maisha Maurant is manager of the Communication & Creative Services team and chief corporate editor at Health Alliance Plan of Michigan.