Power Up Your Reporting

About this product

Gain access to exclusive training for State Broadcasters Associations and their members by Poynter’s Al Tompkins.

Broadcast dates: July 20 and 21, 2020 from noon to 1 p.m. Eastern


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State Broadcast Associations (SBAs) are invited to sign up for this invitation-only, two-day training experience led by Al Tompkins of The Poynter Institute, brought to you in partnership with the Massachusetts State Broadcast Association. Offer this training to your members as a membership perk. All members in your state can take advantage of this opportunity to power their reporting.


July 20 and 21, 2020 from 12 p.m. to 1 p.m. Eastern

Course learning outcomes

Poynter’s Al Tompkins, senior faculty for broadcast and online, will teach SBA members practical reporting skills they can use on their next shift.

In session one, members will learn:

  1. How to think visually, even when you are working in a COVID-19 world
  2. The elements of a great story lead
  3. The elements of a great tease
  4. How to land great soundbites and know them when you have them
  5. How to turn important (but hard to tell) topics into compelling stories
  6. The power of natural sound as journalism, not decoration

In session two, members will learn:

  1. What exactly is active voice and why it matters to journalism
  2. The secret to the first 10 seconds of a live shot
  3. Balancing creativity and clarity
  4. The power of setting
  5. The power of surprises: what goes where in a story and why
  6. The secret of word-order in sentences. (Hint: This is why Morgan Freeman is so powerful)

Who should take this course?

Perfect for TV reporters, MMJs, photojournalists and for assignment editors and producers who want to more effectively coach and partner with reporters.


Al Tompkins, Senior Faculty, Broadcast and Online

Al Tompkins

Senior Faculty
The Poynter Institute

Training partner

This training is brought to you in partnership with the Massachusetts State Broadcast Association.