Powerful Writing: Leverage Your Video and Sound


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Powerful Writing: Leverage Your Video and Sound

In this one-hour video tutorial, early-career journalists will learn how to seamlessly combine audio, video and copy in captivating news packages.


SKU: NUWEB04-20 Category: Tags: , ,


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Quality audio and video can be the difference in whether your viewer is engrossed or distracted. In this one-hour video, veteran reporter and instructor Al Tompkins explains how to integrate video, sound bites and natural sound seamlessly with your writing to create a news package that both informs and captivates broadcast audiences.

Check out “Clear, Strong Writing for Broadcast Journalism” and learn how to write stories for broadcast that are clear and concise.


This video is available on demand.

Course learning outcomes

By the end of this course, you’ll be able to:

  1. Utilize natural sound to supplement video packages
  2. Incorporate sound bites and clips into a way that tells a story
  3. Write copy that flows with the video

Who should take this course?

College journalists, those who aspire to broadcast careers and early-career producers and broadcasters will benefit.

Al Tompkins, Senior Faculty, Broadcast and Online

Al Tompkins

Senior Faculty

The Poynter Institute

Course producer
Poynter’s News University