Secrets of a Successful Newsletter: Lessons from the Lily

About this product

Learn tips and tricks from The Lily, a publication from The Washington Post targeting millennial women. This webinar will introduce strategies used by The Lily’s newsletter and 2018 Webby Award winner for email newsletters, Lily Lines.

Originally broadcast on July 17, 2018

$29.95

SKU: NUWEB27-18 Category:

Description

The webinar will cover the benefits of having a newsletter, as well as deciding on the cadence and timing of a newsletter, coming up with topics, workflow, the importance of design and how to write subject lines that will actually get people to open the newsletter.

WHAT WILL I LEARN:

  • Why you should have a newsletter
  • How the Lily approaches its workflow for a twice-weekly newsletter
  • How to write a great subject line (without being obnoxious)
  • How and why to incorporate visuals into your newsletter
  • The importance of consistency in editorial and visual voice
  • What a newsletter can offer your readers

WHO SHOULD TAKE THIS COURSE:

Editors, journalists, writers and anybody else who wants their newsletter to win a Webby.

COURSE INSTRUCTORS:


Amy King

Amy King is editor-in-chief and creative director of The Lily, a publication from The Washington Post.

Aviva Loeb

Aviva Loeb is a digital designer at the Washington Post.