Secrets of a Successful Newsletter: Lessons from the Lily

About this product

Learn tips and tricks from The Lily, a publication from The Washington Post targeting millennial women. This webinar will introduce strategies used by The Lily’s newsletter and 2018 Webby Award winner for email newsletters, Lily Lines.

Type: Webinar

Originally broadcast on July 17, 2016

Time Estimate: One hour

Time Estimate: One hour

$29.95

SKU: NUWEB27-18 Category:

Description

The webinar will cover the benefits of having a newsletter, as well as deciding on the cadence and timing of a newsletter, coming up with topics, workflow, the importance of design and how to write subject lines that will actually get people to open the newsletter.

WHAT WILL I LEARN:

  • Why you should have a newsletter
  • How the Lily approaches its workflow for a twice-weekly newsletter
  • How to write a great subject line (without being obnoxious)
  • How and why to incorporate visuals into your newsletter
  • The importance of consistency in editorial and visual voice
  • What a newsletter can offer your readers

WHO SHOULD TAKE THIS COURSE:

Editors, journalists, writers and anybody else who wants their newsletter to win a Webby.

COURSE INSTRUCTORS:


Amy King

Amy King is editor-in-chief and creative director of The Lily, a publication from The Washington Post.

Aviva Loeb

Aviva Loeb is a digital designer at the Washington Post.