The webinar will cover the benefits of having a newsletter, as well as deciding on the cadence and timing of a newsletter, coming up with topics, workflow, the importance of design and how to write subject lines that will actually get people to open the newsletter.

WHAT WILL I LEARN:

• Why you should have a newsletter
• How the Lily approaches its workflow for a twice-weekly newsletter
• How to write a great subject line (without being obnoxious)
• How and why to incorporate visuals into your newsletter
• The importance of consistency in editorial and visual voice
• What a newsletter can offer your readers

WHO SHOULD TAKE THIS COURSE:

Editors, journalists, writers and anybody else who wants their newsletter to win a Webby.

COURSE INSTRUCTORS:

Amy King

Amy King is editor-in-chief and creative director of The Lily, a publication from The Washington Post.

Aviva Loeb

Aviva Loeb is a digital designer at the Washington Post.